Advertisers
Cheap Clicks or Valuable Customers? A Better Advertising Scorecard
Measure advertising by qualified outcomes, acquisition cost and conversion value instead of choosing traffic by low CPC alone.
Read articleADHIT INSIGHTS
Better advertising.
Stronger publishing.
Practical ideas for advertisers and publishers who want to make better decisions about traffic, revenue and the visitor experience.
Advertisers
How to Run an Advertising Test That Gives You a Useful Answer
Plan controlled advertising tests with one clear hypothesis, a defined outcome, comparable reporting and sensible stopping rules.
Read articlePublishers
Publisher Revenue: Why eCPM Alone Does Not Tell the Whole Story
Evaluate monetization with revenue per session, fill, user experience and payment terms instead of relying on one headline eCPM.
Read articlePublishers
How to Add Advertising Without Making Your Website Harder to Use
Plan ad placements around readable content, reserved space, mobile checks and page performance to protect the visitor experience.
Read articleAdvertisers & Publishers
A Practical Supply-Chain Checklist for Advertisers and Publishers
Understand the roles of ads.txt, sellers.json and SupplyChain, then ask better questions about inventory and seller relationships.
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